Boost Your Back-to-School Routine with Tamera Mowry

We wanted to help families stay prepped for all the germs, bugs, and ickiness the classroom brings home with your kids. So naturally, we recruited everyone’s favorite 90s actress and modern-day mom Tamera Mowry — launching a hilariously honest social series the puts Haleon’s products top of mind for moms everywhere.

THE NUMBERS

609M (+306%) TOTAL REACH

756K (+44K) TOTAL ENGAGEMENTS

+5% GROWTH FOR HERO BRANDS AND +7% GROWTH FOR supporting BRANDS

Shareability Saw a 44% boost

A Look at Retail

We took the work to retailers including Walmart, Walgreens and CVS where we crafted everything from digital banners, retail displays and social! All living within the retailers’ specific ecosystems.

Group Creative Director: Tracy Mathison

Creative Director: Matt Coppola

Copywriters: Gabby Cano, Michael Hurley

Art Directors: Delaun Anderson, Anna Kate Mcginty