TAPPING INTO SOUTH AFRICAN CULTURE WITH NANDO’S

The South African Nando’s team tapped our noggins for new ways to make Nando’s more culturally relevant within the country, while considering ways we can boost their in-house delivery service. The brief noted that South Africans endure a lot within the country — high crime rates, electrical grid blackouts, government corruption, etc. — so they wanted to lean into some of those current issues in a cheeky way.

We delivered three idea spaces/activations, below.