#WAtchWithwingstop

When people think of wings, they automatically think of Super Bowl Sunday. Wingstop needed a new, more frequent occasion for its grub. Enter: binge-watching. Wingstop meets Hulu, everyone’s favorite streaming service. Using interactive advertisements on the platform, viewers can directly place orders for bold, tasty wings while tuning into their favorite shows. In return for ordering Wingstop on Hulu, viewers scored commercial-free watching for the next 24 hours.

Non-stop flavor. Non-stop entertainment when you #WatchWithWingstop.

Similar to a “Recommended for You” page, the Flavor Pairings extension allowed Wingstop to recommend specific flavors to users based on which show(s) they are currently binging. Tuning into a sassy-yet-relatable episode of The Mindy Project? Indulge with some zesty Lemon Pepper wings.